I hate popup ads with a passion. Mozilla Firefox has for some time afforded me some peace from the nasty little creatures. Well no more. Advertisers have figured out ways to circumvent popup blockers. What marketing idiot actually believes that someone who went through the trouble of getting a popup blocker and is now slammed with popups is going to actually click on them?
Advertising when done tastefully is very important as it gets the word out. It has become an unfortunate trend as of late to try to force advertising down our throats. A word of advice to the advertisers and marketing firms: It’s not about how many people view the ad, it is about how effective it is. The more you cram ads down our throats, the more we will dislike you and your ilk.
There is a discussion on Slashdot about this. I have done you the favor of setting the threshold to 4 so that hopefully most of the comments will be relevant and interesting.
The Return of the Pop-Up Ad